The brand design exploration stage, our designers and brand consultants, then under the "creative orientation" set out the detail of the brand VI system.

在品牌设计的探索的阶段，我们的设计师及品牌顾问，则根据“创意导向”罗列出详尽的品牌VI体系。

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In fact, helping both individuals and organizations define their value propositions is a fundamental goal for Rational brand consultants in client engagements.

事实上，帮助个人和组织确定价值主张是Rational顾问在客户业务方面的基本目标。

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Brand consultants anticipate smaller activation budgets, limiting the dollars available to hire athletes for corporate events or feature existing endorsers in advertising campaigns.

品牌顾问期望用少量的预算和有限的金钱为公司活动雇用体育明星或在广告活动中很好的利用现有的代言人。

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While this campaign switch-up serves as entertaining cocktail fodder, it also represents a missed opportunity, say brand consultants.

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Brand and communication consultants are warning that the IPL brand is in "choppy waters", and the league needs a "stronger game plan to rejuvenate the brand".

BBC: Why is the Indian Premier League floundering?

There may be some home growing, but there will also be brand snobbery, experts and consultants, celebrity endorsements from some hemp version of Angelina Jolie, and lots of lawyers fighting for their clients.

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